The Day & Night System
Energy by day.
Deep Sleep by night.
One simple ritual — light lemon-lime hydration for your day, and a gentle melatonin gummy for the night.
Made in India, with care.
FSSAI-licensed · Made in India · COD available
One ritual. Sunrise to sundown
Built for your whole day
Most brands sell you one fix. Purpose works as a loop — hydrate and energise through the day, then wind down for real rest at night. Repeat, and feel the difference.
Hydrate First
One sachet of 3x in water — electrolytes your body can actually absorb.
Steady Energy
Sodium, potassium and B vitamins keep you sharp — no 3pm crash, no jitters.
Wind Down
One sleep gummy with ashwagandha and chamomile to quiet a busy mind.
Deep Sleep
5 mg melatonin — a gentle signal for your wind-down, taken as directed.
Then you wake up, and the loop begins again — that's the Purpose ritual.
Daily Hydration · Lemon Lime
Hydration support for sweat-heavy days.
An electrolyte drink mix for workouts, travel and hot days.
Bigger packs, better value — see options
Shop HydrationFree delivery over ₹699 · COD · 7-day returns (unopened)
How it compares
Purpose vs the usual options
| Hydration | ORS Sachet | Sports Drink | |
|---|---|---|---|
| Sodium + Potassium | High | Moderate | Low |
| Magnesium | ✓ | ✕ | ✕ |
| L-Citrulline | ✓ | ✕ | ✕ |
| Added B-vitamins + Vitamin C | ✓ | ✕ | ✕ |
| Calories | Low | Moderate | Low |
Deep Sleep · Strawberry
One honest step before bed.
A gentle gummy with 5mg melatonin, ashwagandha
and chamomile — to help you unwind at the end of the day.
- Melatonin 5mg — a naturally occurring sleep hormone
- Ashwagandha — a traditional calming adaptogen
- Chamomile — a classic, gentle botanical
What's your sleep debt?
Nothing hidden
Everything that actually works
Drives fluid balance and fast absorption.
Supports muscle function and recovery.
Helps energy production and cramps.
Aids blood flow and endurance.
Antioxidant and immune support.
Converts food into steady energy.
Shortens the time it takes to fall asleep.
An adaptogen that eases stress and tension.
A classic, gentle relaxant for wind-down.
Caught on camera
Real people, real rituals
Tap a reel to hear it straight from people who use Purpose every day.
We removed our old review numbers because we couldn't audit them. Every review you'll see here is from a verified order, dated, unedited — the count grows as fast as the truth does.
Questions, answered
Mix one Electrolyte Drink Mix sachet into water in the morning, and take one Melatonin Gummy about 30 minutes before bed. That's the full day-to-night routine.
No — they're formulated to be use-as-directed, with a 5 mg melatonin dose supported by ashwagandha and chamomile. We recommend a break after 2–4 weeks of nightly use.
Every ingredient and amount is declared on the label — the gummies deliver 5 mg melatonin with six botanicals; the drink mix is a sodium–potassium–magnesium electrolyte blend. No mystery blends.
COD is available across India, along with UPI, cards and net banking. Most orders ship within 24 hours and arrive in 3–5 days — free delivery over ₹699.
If your pack is unopened, reach out within 7 days of delivery for a full refund — see our Return Policy. No forms, just an email.
Anyone pregnant or nursing, taking medication, or managing a medical condition. Both products are for adults 18+ and are food supplements, not medicines.