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Sleep Gummies · Made in India

Sleep like it's
2am in Manali.

The night ends
on purpose.

Your morning is
the judge.

Five milligrams of melatonin, stated on the front. Six botanicals, declared on the label. One gummy, thirty minutes before bed.

Start Tonight — from ₹499 COD available · one-time purchase
FSSAI-Licensed Vegetarian Adults 18+ · Use as directed Ships in 24 hours Food supplement — not a medicine
Purpose Deep Sleep Melatonin Gummies jar
An itemised receipt

Last night cost you more
than you think.

An ordinary urban-Indian night, itemised. Illustrative — but read it and tell us it isn't yours.

Note 01 · re: phone time

Bright screens late in the evening sit on top of the hours your body uses to wind down — evening light suppresses melatonin (Gooley et al., 2011).

Note 02 · re: caffeine

Caffeine has a long half-life. The 4pm cup is still arguing with your bedtime at 11.

Note 03 · re: the spiral

The feed is engineered for one more. Your night pays for it.

PURPOSE · SLEEP CO.
Receipt of one ordinary night
RECEIPT NO. 04 — 19 — 26
CUSTOMER · YOU
CHECKOUT · 06:00 AM IST
Items consumed
PHONE TIME IN BED 1.4 HRS
└ COST · THE SIGNAL, DELAYED
LIGHTS ON TILL 1AM 2.0 HRS
└ COST · THE SIGNAL, SUPPRESSED
CAFFEINE AFTER 4PM 2 CUPS
└ COST · THE WIND-DOWN, MUFFLED
DOOMSCROLL SPIRAL x 3
└ COST · ONE MORE CYCLE, GONE
SUBTOTAL · ACTUAL SLEEP5H 12M
RECOMMENDED MIN.7H 30M
DEFICIT— 2H 18M
Tomorrow's cognitive cost
└ Reaction — slower
└ Patience — thinner
└ Focus — scattered
└ Evening plans — skipped
Balance due ONE GOOD NIGHT.
UNPAID
SLEEP · IND · 5MG · 2026
— illustrative scenario · not a clinical measurement —
Note 04 · re: latency

A wound-down body settles faster. A wired one lies there doing math.

Note 05 · re: deficit

Strung together, short nights compound. That's the tax.

Note 06 · re: total

This is what your colleagues mean when they say "just tired."

The math, made visible

Numbers are abstract.
Lost months are not.

2h 18m short × 365 nights =

35 days/yr

Of missing sleep in this illustrative year. Not a diagnosis — arithmetic.

Short night × long day =

The short fuse

The snap at dinner that wasn’t about dinner. Sleep debt collects socially.

Tired choices × 1 yr =

The rut

Autopilot decisions add up. A rested brain gets a vote.

And here's the thing

Not broken. Not weak.
Just missing the one signal
your body used to make.

Start paying it back tonight
The Formula

Everything
that's in it.

Dosed for adults. Labelled to the milligram. Made honestly, in India.

Principal Active · 01 / 7
5mg

Melatonin

N-acetyl-5-methoxytryptamine

N-acetyl-5-methoxytryptamine — the hormone your pineal gland produces at night to cue sleep onset. Evening light can suppress it. We state our dose on the front of the pack: five milligrams, at the sensible top of the studied range.

Dose–response meta-analysis: Cruz-Sanabria et al., J Pineal Res, 2024.
Jet-lag evidence: Cochrane review CD001520. Individual responses vary.

The Architecture · every active, declared

The Stack · Declared

Seven actives.
One gummy.

The full stack, in one place — names on the page, amounts on the pack.

Labelled to the milligram
  1. Ashwagandha · 100mgtakes the edge off the day
  2. Chamomile · 50mgthe bedtime-tea herb, concentrated
  3. Passionflower · 25mgquiets a racing mind
  4. Valerian · 25mgthe old-world deep-rest root
  5. Lemon Balm · 25mgsettles restlessness
  6. Magnesium · 20mgunknots tired muscles
  7. Melatonin · 5mgthe herosmallest disc, biggest job
Total actives 250mg · nothing hidden
The Stack · Declared

One gummy,
opened up.

Every layer below is inside each gummy. Tap a layer to see what it is — the glowing one is why you're here.

A staple of traditional calming routines — named on the label, like everything else in here.
The flower behind the world's most familiar wind-down brew — in the blend, on the label.
Traditionally used in evening blends across the world — declared here by name.
A classic of traditional night-time preparations since long before gummies existed.
The bright counterpoint in the blend — exactly as the manufacturer's sheet names it.
The mineral everyone's feed keeps mentioning — present, and printed on the panel.
The hormone your body uses to open the night. Ours is 5 mg — stated on the front of the pack, at the sensible top of the studied range.
Per-active amounts: printed on the pack's supplement panel
batch specification on request
The Stack · Declared

Seven actives.One gummy.

  • Ashwagandha
  • Chamomile
  • Passionflower
  • Valerian
  • Lemon
  • Magnesium
  • Melatonin · 5mg — the hero dose

Why 5mg · and why not more

The Dose, Verdict-by-Verdict

How much melatonin
is enough?

We read the dose research so you don't have to. Here's the honest log.

Dosage Log
melatonin · adult dose research
0.5–5 mg the studied range
≈4 mg where measured effect peaks
5 mg our dose · top of the range
7 mg no added benefit shown
10 mg more isn't better
▶ Purpose: Fixed @ 5mg ◀
The research converges: beyond about five milligrams, more doesn't mean better sleep. We fixed Purpose at 5 mg — printed on the front — and left the arms race to everyone else. More isn't better. Stated is better.
Purpose Deep Sleep Melatonin Gummies — Dreamy, deep sleep, your way

Manufactured by Biovencer Healthcare Pvt. Ltd., Greater Noida — under FSSAI Manufacturing Licence 10017051002083.

Marketed by Purpose Healthcare Labs Pvt. Ltd., Nagpur — FSSAI Marketing Licence 11524999000409.

Made in India. Certificate of Analysis available for every batch.

Why we lead with the label: in 2023, researchers found most melatonin gummies tested didn't contain what their labels claimed (JAMA, 2023). Ours is built so you never have to wonder.

Batch CoA — download MSDS — download
How it works

Three steps. Zero heroics.

Step 01

You take one gummy

Strawberry, chewable. No water, no capsule, no chai-mixing.

T + 0 min
Step 02

Your body gets the signal

5mg melatonin peaks. Your pineal gland remembers what night means.

T + 30 min
Step 03

You've given the night a fair shot

Signal sent, screens down, lights low. The ritual does the reminding; your body does the rest, at its own pace.

T + tonight
The mechanism · interactive

Your body makes melatonin.
Modern life flattens the curve.

Tap each disruptor below. Watch your curve collapse in real time.

Your curve tonight Illustrative, based on peer-reviewed chronobiology. Compare against the natural ideal and the Indian adult average.
Peak melatonin 100%
Onset delay +0min
6PM 9PM 12AM 3AM 6AM HIGH LOW
Your curve tonight Most Indian adults Natural ideal
Tap what's in your life
Tap a disruptor above to see the effect.

Illustrative representation based on peer-reviewed chronobiology (Czeisler et al., 2020; Zhu et al., 2018). Not a clinical measurement. Individual responses vary.

Choose Your Pack

Pick Your Plan

Bigger isn't always cheaper — the 90-pack is the per-night winner.

Pack of 60 ⚡ Most Popular
₹799
₹13.3 per gummy
📦 60 Gummies~60 day supply🚚 Free delivery💳 COD available
Order Pack of 60 — ₹799 →
Pack of 30 Starter
₹499
₹16.6 per gummy
📦 30 Gummies~30 day supply💳 COD available
Order Pack of 30 — ₹499 →
Pack of 90 🌙 Best Value — ₹11.1/night
₹999
₹11.1 per gummy
📦 90 gummies~90 day supply🚚 Free delivery💳 COD available
Order Pack of 90 — ₹999 →
PACK OF 120 Longest Runway
₹1,499
₹12.5 per gummy
📦 120 Gummies~120 day supply🚚 Free delivery💳 COD available
Order Pack of 120 — ₹1,499 →
No fake MRP strike-throughs. No countdown timers.
THE PRICE IS THE PRICE
Per-gummy math printed on every card
🚚 Free Shipping
💳 COD Available
✅ FSSAI-Licensed
🔄 7-Day Returns (unopened)
🛡️
7-Day Returns (unopened)

Unopened pack? Full refund within 7 days of delivery. We're a small Indian brand — we stand behind every pack we ship.

Complete the ritual

Mornings need a signal too.

Pair the night gummy with clean lemon-lime electrolyte hydration for your days — the full day-to-night loop, one order.

Starter Purpose 3X Hydration Multiplier Lemon Lime

Starter Ritual

Electrolyte Drink Mix (20 sachets) + Deep Sleep Gummies (30). Three weeks to build the loop.
₹899 day + night
🌞 20 sachets 🌙 30 gummies
View the Starter →
⭑ Pick of the rail Purpose Complete Ritual Hydration and Melatonin Bundle

The Complete Ritual

Electrolyte Drink Mix (30 sachets) + Deep Sleep Gummies (30). Thirty mornings, thirty nights — the loop, fixed.
₹1,099 thirty mornings, thirty nights
🌞 30 sachets 🌙 30 gummies
Get the Complete Ritual →
Longest runway Purpose 3X Hydration Multiplier Lemon Lime

3-Month Supply

Electrolyte Drink Mix (80 sachets) + Deep Sleep Gummies (90). The habit, locked — lowest per-serving price.
₹2,499 90 nights covered
🌞 80 sachets 🌙 90 gummies
View the 3-Month →
Honest pricing · COD available · Free shipping over ₹699
The same 11 PM · two endings

One choice. Two nights.

Scroll below. Pick the one you want to live in.

3:47 AM

Still
awake.

Third hour staring at the ceiling. Tomorrow is already worse.

The usual gummy
11:20 PM

Wound
down.

Signal sent. Screens down. Tomorrow gets a fair shot.

With Purpose

Pick the option that fits your night — the second one.

Choose your night →
From ₹11.1 per night · COD available
Caught on camera

Real people, real rituals

Tap a reel to hear it straight from people who use Purpose every day.

0:30
0:30
0:30
0:30

We Back It 100%

🛡️
7-Day Returns (unopened)

Unopened pack? Email us within 7 days of delivery for a full refund — see our Return Policy.

✅FSSAI
Licensed
🇮🇳Made in
India
💳COD &
UPI
🛡️7-Day
Returns
Frequently asked

Questions, answered.

Melatonin is a signal, not a sedative. Take it 30–45 minutes before a full night — at least 6–7 hours before your alarm — and keep mornings light. Responses vary; start on a night you can sleep in.

5 mg sits within the range studied in adults. Not for under-18s, pregnancy, or nursing. On medication or managing a condition — ask your doctor first. Use only as directed on the label.

Short-term studies haven't shown dependence with directed use†. We still say: use it as a reset, not a crutch — take a break after 2–4 weeks and let your ritual carry the load. †Limited long-term data; consult your doctor for use beyond a month.

Some people report them, usually settling within days. If they persist, take your gummy a little earlier in your wind-down — and talk to your doctor if it bothers you.

Sleep response is individual — the research shows modest, real effects, not miracles. Give it 5–7 consistent nights with screens down. Unopened pack? Full refund within 7 days of delivery — we'd rather refund you than argue.

Yes, fully vegetarian. We use plant-based pectin instead of gelatin. No artificial colours, no animal-derived ingredients.

Manufactured by Biovencer Healthcare Pvt. Ltd., Greater Noida — FSSAI Lic. 10017051002083. Marketed by Purpose Healthcare Labs Pvt. Ltd., Nagpur — FSSAI Lic. 11524999000409. Batch Certificate of Analysis available on request.

Start Tonight From ₹499 · COD available
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Adults 18+. Use only as directed on the label. Food supplement — not a medicine.
Individual experiences vary. If you have a medical condition, are pregnant or nursing, or take medication, consult a healthcare professional before use. Keep out of reach of children. Not for medicinal use.
Manufactured by Biovencer Healthcare Pvt. Ltd., Greater Noida — FSSAI Lic. 10017051002083 · Marketed by Purpose Healthcare Labs Pvt. Ltd., Nagpur — FSSAI Lic. 11524999000409 · © 2026 Purpose Healthcare Labs
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